The Chilliwack School District is pleased to welcome Amy Dhanjal as our Manager of Communication. Ms. Dhanjal will step into the role as Communication Manager on November 20, 2024. She will play a crucial role in implementing and executing communication strategies in support of the Board of Education’s strategic plan and facilitate the understanding and the achievement of the District’s priorities, goals, and objectives. Her responsibilities will include enhancing communication, clarity, and engagement with parents, guardians, staff, First Nations, Inuit, Métis, partner groups, and the broader community.
With over a decade of experience in communications and public relations, Amy brings a wealth of expertise across multiple sectors, including information services, agriculture, sports, and non-profit. Throughout her career, Amy has developed and implemented impactful communication strategies tailored to diverse audiences. Her impressive portfolio includes strategic counsel for organizations such as Prince George Public Library, BC Agriculture Council, and in her current portfolio as Senior Communications Lead, Monogram Communications.
Amy’s creative, and inspirational approach to communication makes her a valuable addition to our team. Known for her energetic and clear style, she is committed to delivering accessible and plain language communication that resonates with and engages all partner groups. Her work is rooted in research, active listening, and measurable outcomes, ensuring her communication strategies drive tangible results.
"We look forward to welcoming Amy to our team as the District's Communication Manager,” said Superintendent of Schools Rohan Arul-pragasam. “Amy is strategic and an inspiring leader adept at managing complex priorities and delivering impactful results. She will continue to support the creation of a rich District culture where students and adults will continue to thrive. We look forward to the innovative contributions Amy will bring to the Chilliwack School District, enhancing our ability to communicate effectively and authentically with our community."
Amy Dhanjal holds a Bachelor of Arts from the University of Victoria, an Associate Certificate with Honors in Marketing Management from BCIT, and a Business Administration Micro-credential from Royal Roads University. Her strong academic background and extensive expertise make her an invaluable addition to the Chilliwack School District’s leadership team. In her role, Ms. Dhanjal will play a crucial part in communicating the Board of Education’s revised strategic plan with clarity and focus, while fostering a culture that prioritizes the well-being and success of students and staff, reinforcing our commitment to excellence and community engagement.
